How a Business Can Benefit from having a website
As of December 2008, statistics shows that 79.7% of Australia’s population is online. This is a staggering figure when you think about 8 out of the 10 people you’ve met uses the internet!
Why wouldn’t a small business owner take advantage of these statistics and go online?
The truth is, many small business think just that – “I’m a small business…why would I need a website...it’s too expensive...it wouldn’t bring any benefits to my business.”
If this were your thinking then you ought to think again.
In today’s cyber age, all businesses that want to stand the test of time and keep up with their competitors should have a website. This isn’t to say that you need spend thousands of dollars on flashy looking website with cool animation. With just a few pages, you can have a website that gives your business the upper edge over your competitors.
Some businesses do just fine with a simple informational website that’s between 3 and 5 pages. This will cover all the basics: a home page, some information about your company, a page about your products/services, contact information, and a testimonials page from happy customers.
A small business website can save you money and time. How?
Most businesses distribute catalogues and brochures to their customers and their target market. With a website, businesses can display these information on their site and refer customers to it via email promotion and marketing. This information can be updated instantly and for free, which result in both time and money saving to businesses.
A website allows businesses the opportunity to reach a larger market; allow businesses to open ‘shop’ in front of millions of people 24/7; on the internet everyone has an equal opportunity to sell and what’s good to know is that these customers are driven to the businesses’ website because they are searching and looking for the products/services they’re after. Having a website will not only serve as a way to potentially make more money, they enhance the business image.
Websites are a convenient place for customers to shop, review products/services or simply making inquiries. Customers have busy lives and don’t always have time to call about the question before closing hours. With a web presence, businesses can post ‘frequently asked questions’ as mean of providing a place for all the information you need to answer prospects’ questions.
These are just a few of the benefits your business can gain from a website. Websites save time and money. They are cheap to develop and even cheaper to maintain.
For more information about the benefits of an effective and affordable website, please contact us.